Creating a Culture of Democracy with How To Citizen
How To Citizen is a podcast for people tired of tuning in to bad news and looking for new and better ways to “citizen” – as a verb. Through meaningful conversations and insightful moments, bestselling author and host Baratunde shows listeners how to wield their collective power to make the world a better place.
Client
iHeart Media
Distributor
iHeart Media
Services
Production Team Assembly / Field & Studio Recording / Project Management / Podcast Production / Sound Design / Mixing & Mastering / Audience Engagement
Overview
Baratunde Thurston is not only a former Daily Show correspondent, an Emmy-nominated host of PBS’ America Outdoors and a New York Times best-selling author, but he’s also passionate about learning and sharing new practices from people working to create a better society for the many. Previous seasons of his podcast How To Citizen have garnered millions of downloads. And Apple named it one of their favorite podcasts in 2020.
For season four of the show, they were looking for a new production partner. They wanted a small, but experienced team that could produce the show efficiently at the highest-level of quality. So they turned to Rowhome to make the 12-episode season.
Featuring live interview sessions hosted via Zoom allowed a fully interactive experience for fans, where they could ask the host and guests questions. Some of these were featured in the final podcast episodes.
We built a highly skilled team that included Lead Producer Allie Graham and Associate Producer Danya AbdelHameid. In addition to the normal tasks of podcast production — booking guests, interview prep, audio editing, sound design and mixing — our team also facilitated live Zoom events that gave fans of the show the opportunity to attend interview tapings. These live recordings were rich events where the audience had the chance to ask questions to Baratunde and our guests. We used some of these audience interactions in the final podcast episodes.
Season 4 of How To Citizen launched in February 2023 with iHeartMedia.
The Process
We recorded interviews with an esteemed and diverse line-up of guests including the writer Adrienne Maree Browne, NBA coach Steve Kerr, author Priya Parker, activist Claudia Chwalisz, and more.
Named one of Apple’s favorite podcasts of 2020.
Season 4 of How To Citizen launched in February 2023 with iHeartMedia. Each episode is already earning tens of thousands of downloads.
The Results
